Archive: consumer packaged good

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We first recommended Pureboost back in November 2022. The company sells a powdered energy drink that has shown remarkable traction among a surprising demographic: women. Traditionally, the energy drink market is hyper-masculine in terms of both marketing messaging and clientele. Pureboost has found a way to create meaningful differentiation in the consumer packaged goods space — a very rare feat.  We recently caught up with Pureboost to get an update…