Startup Insider: This Software Startup Is Making Drastic Changes for the Better

Marketing is both an art and a science. Companies are constantly trying to better understand their customers’ innermost desires. And it’s up to marketers to come up with creative ways to tap into those desires. 

But marketers are working with very limited information. They don’t really know what their customers like. They’re just making educated guesses, spending lots of money on ad campaigns and hoping for the best. 

So when Andy Gordon learned about Cortex, he knew the company was something special. Cortex uses AI and machine learning to pinpoint patterns and insights to help marketers use visuals more effectively.

Andy first presented Cortex to First Stage Investor subscribers in December 2020. This past week, Andy caught up with Cortex CEO Brennan White to learn how the company is progressing. In this episode of Startup Insider, Andy, Brennan and Vin Narayanan discuss the amount of visual content Cortex analyzes (hint: more than a marketer will in their entire career), the company’s recent revenue generation, the Cortex software’s learning curve and more. 

Cortex is raising again on Republic — but not for long. The round ends February 23.

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