Shopify is expanding into NFTs. The e-commerce platform — which allows retailers to sell their products directly to consumers — recently launched around 100 new features, including contactless payments, crypto payments and “tokengated commerce.”
According to TechCrunch, Shopify’s tokengated commerce uses NFTs to “‘reward true fans and VIPs, by giving NFT holders exclusive access to products, perks, and experiences’ by linking crypto wallets to Shopify online stores.”
So what exactly is tokengated commerce? And what does this mean for the future of e-commerce?
In this episode of Crypto Insider, Vin Narayanan and Allison Brickell answer these questions and more, including:
- Is this a smart move for Shopify?
- Will Amazon and other platforms follow suit?
- How is the shopping experience changing?
Thanks for watching!